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In The Know

Maui Graphic Designers win top awards from state body

WAILUKU - It was just another week in the sometimes hectic life of a graphic designer. Janlisa Potratz, owner of Agape Design, got a call from a favorite client, the Four Seasons Resort Wailea.

Four Seasons needed a Christmas brochure for its spa. Deadline: five days.
That meant using mostly stock photos from the hotel chain, writing copy on the fly, selecting special papers, getting a printer who would work both quickly and carefully, while also not losing any time on approvals by layers of managers.

Potratz did such a good graphic design job that her little brochure won Best in Show at this year's Pele Awards of the Hawaii Advertising Federation. That meant Potratz's work was picked best of more than 755 entries in all categories.

"Having a client that trusts the designer is what makes a Best in Show," says Potratz. "I think everybody who got a Pele would say that."

Her award was part of a strong showing by graphic designers and advertising agencies on Maui in the annual awards program for Hawaii businesses involved in advertising.

Saedene Yee-Ota of Sae Graphic Design was named Advertising Woman of the Year, while winning two more Peles, continuing a string of Pele awards for her small Wailuku studio. Gilbert & Associates won two Peles, and Design Network won one.

Yee-Ota opened her Maui office for graphic design six years ago, after working for several agencies in Chicago and in California. Two years ago, she was the first Neighbor Island designer to win Best in Show in Peles for a logo for the Visiting Artists Gallery.

The Advertising Woman of the Year award recognized her as a person who has worked for the advancement of the advertising industry of Hawaii, demonstrated high levels of competence and shown outstanding ability in thought, graphic design, writing, illustration, marketing, research, sales and other advertising-related activities.

But even she says she's not sure how she was selected, because she does little work with the major agencies on Oahu.